Advertising Inside Your Head
German firm ‘BBDO Germany’ is said to be on the brink of using a new technology to advertize via train windows, and what’s new is that the sound appears to "come from inside the user’s head"
when passengers rest their heads on the window.
The system uses bone conduction technology, a technique that transmits sound to the inner ear by passing vibrations through the skull.
The audio is created by a special Sky-branded transmitter attached to the windows.
Not A Completely New Concept
Details posted on-line note that bone conduction technology has previously been used in hearing aids, headphones for swimmers and runners, and devices used by magicians to make someone think they have had a message planted in their head.
And Google plans to use the tech in its soon to be lauched ‘Glass Headset’.
Not Only But Also
BBDO says the tech would allow it to target tired and bored commuters.
"Some people don´t like advertising in general. But this is really a new technology and it might not only be used for advertising, but also for music, entertainment, mass transport information, weather reports and so on".
And The Public’s Reaction?
BBDO Germany says it has had a positive response to tests using prototype transmitters placed in public transport in Munich and Aachen.
"If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible".
"At present, this is limited to the German market. If we look into the future: everything is possible".
said company spokesman Ulf Brychcy.
But comments posted under a YouTube video promoting the concept, were so far 100% negative, and include,
"This is a? violation to a person’s right to rest".
"The final insanity".
"Excellent way to reduce overcrowding on trains! I’ll take the bus".
"I think I’d take a sledgehammer to the window".
* Although BBDO shares the same logo as the UK’s BSkyB’s satellite TV service, the two are separate companies, but both are part-owned by News Corp.